Ten characteristics of a good seller
By Dr. Anastasia Artemiou
Since money does not grow in trees, businesses need to learn to sell and have the right salespeople.
Here are the features that to the extent that they are developed, can ensure successful sales.
1.You must be persistent
Selling or maintaining a business, your business, that provides you with a livelihood, requires a frightening amount of perseverance. Obstacles hang in front of us on a solid base. Nevertheless, what you do when faced with these obstacles will determine how high you get and how close you get to your goals. A modern philosopher said that, shortly before one achieves the success of his goal, he would have to face the most difficult obstacle. Those who are the most successful in any market, have learned to face the obstacles they constantly find in their way. They are looking for new solutions to problems. They show patience and perseverance. They simply refuse to give up. They never stop trying.
2.You need to develop the ability to set goals
Successful people know exactly what they want to achieve and how they organize their goals. They make sure, above all, that their goals are specific, give them the impetus they need, are achievable although difficult, are related to their situation, and are properly placed in time. They see their goal in front of them, decide how to achieve it, and work towards this goal every day.
3.Learn to ask the right questions
The best sellers ask their customers many questions. Questions suitable to determine the situation of customers and their purchasing needs. They know that the most effective way to present the product or service they offer is to discover each customer’s goals, what they want to achieve, what concerns them, and their hesitations to make the purchase. Once they find out, this information allows them to successfully discuss the specifics of the products that concern the customer they are talking to at the time and what they offer.
4.Good salespeople know how to listen
Most salespeople can ask the customer a question and they will immediately give the answer themselves, or they will keep talking instead of waiting for the customer to answer. Very good salespeople, however, know that customers will say what they need to know as long as they give them the opportunity. They ask and listen very carefully to the answers, often taking notes and summarizing the discussion at the end. They have learned that silence is golden.
5.Good salespeople have a passion for their work
They love their company, and their pride is evident when they talk about its products and services. The more passion you must succeed, the greater your chances of success. The reason is simple. When you love what you do, you will try harder at work. When you are passionate about how good your products are your enthusiasm will shine in every conversation you have with customers. If you are not excited about promoting this range of products and services, consider changing jobs. You are not helping yourself, your company, or your customers if you continue to represent something you are not excited about.
6.Very good salespeople are enthusiastic
They are always in a good mood, even in difficult times, and their enthusiasm is sticky. They rarely talk badly about the company and the way it works. When faced with bad or negative situations, they choose to occupy their minds with the positives that each case has, instead of allowing themselves to be discouraged in the slightest.
7.Good salespeople are responsible for the results they bring
They do not blame the company’s internal problems, the economy, very strong competitors, or anything else when they fail to achieve their goals. They know that their actions alone will determine their results and they do what is necessary for it.
8.Nothing is done without a lot of work
Too many want to succeed professionally but are not prepared to work hard for it. The stars of every profession do not wait for the client or the job to “fall on their feet”. They are constantly looking for customers and new sales. They usually start before their other colleagues and stay slower than anyone else. They make more visits, constantly find sources of new customers, talk to more people, and make more presentations than their other colleagues.
9.Without constant contact with customers, the job will be lost
Good salespeople know that constant contact keeps customers, and they use a variety of approaches. They send cards, greetings, and celebrations. They send interesting articles and news they find. They are constantly looking for new and creative ways so that their customers will never forget them.
10.Do not forget to show the value of your products
Today, in a crisis, everything is more difficult and more competitive. Most sellers think that the only thing that will make someone buy is the price. Successful sellers, however, recognize that price plays a role in every sale but is rarely the primary reason for choosing an offer or company. They know that an informed buyer will probably choose to make his purchase the best value for money that the seller will present to him. They know how to develop this added value that the customer in front of them wants to hear.